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Send a direct message to a client

Send an email or text message to a client from Digitail, file it to the right SOAP, and pick up their replies in one place.

What is a direct message?

A direct message is an email or text message you send to a client from Client Communications, without leaving Digitail. Front desk staff use it for discharge instructions and follow-up questions, and vets use it to send results and share updates on a case.

Every direct message is saved to the patient's Health Card, in the Client Communications section, and appears on the pet's Timeline - so the whole team can see what has already been said. Linking a message to a specific medical record (SOAP) is a separate, manual step, covered below.

Direct messages are two of the four communication types in Client Communications. Phone logs and other interactions are covered in Add client comms, phone logs or other interactions.


How this helps your daily work

Front desk and receptionists. Send discharge notes, forms, and payment links straight from the pet's Timeline instead of switching to a separate email client, and see at a glance whether a client has already been contacted today.

Vets and nurses. Email results and follow-up instructions from inside the case you are working on, and link the message to the right SOAP so the next person to open it sees the conversation.

Practice managers. Every email and text message the clinic sends is saved in one place, so you can review how a case was communicated after the fact.


Where to find it

Direct messages start from the pet's Timeline in Digitail.

Timeline → chat bubble icon → arrow dropdown → Send Email or Send Text Message

Chat bubble dropdown above the patient Timeline, showing the Send Email and Send Text Message options

Note: Any team member who can send client communications can send a direct message, and can view and reply to an existing thread. Linking a communication to a SOAP additionally requires both the Edit Records and Manage Client Communications permissions.


How to send a direct message

Client Communications supports two direct message types - email and text message (SMS, short message service). Email supports formatting and attachments; text messages are plain text only.

Send a direct email

  1. Open the pet's Timeline.

  2. Click the arrow dropdown next to the chat bubble icon, then select Send Email.

  3. Choose who receives the email. You can send it to the client, to another contact person, or to a referral. Select from the list, or start typing an email address to send to someone new.

  4. Type the subject.

  5. Type your message, or dictate it. You can use rich text formatting: bold, italic, links, checkboxes, lists, and tables.

  6. Add attachments if you need to. (Optional)

  7. Pick the SOAP the email should be filed under in the Record field, if that field is available to you. (Optional)

  8. Click Send. The email is sent, and the message appears in the Client Communications thread and on the pet's Timeline.

Recipient field on a direct email, showing the client, contact persons, and referrals

Direct email composer with bold text, a bulleted list, and a table in the message body

Tip: Formatting makes a long email easier to read for both your team and the Pet Parent, so important details are less likely to be missed.

Send a direct text message

  1. Open the pet's Timeline.

  2. Click the arrow dropdown next to the chat bubble icon, then select Send Text Message.

  3. Choose who receives the text message. As with email, you can send it to the client, to a contact person, or to any phone number.

  4. Type your message. A long message is split into multiple segments when it is sent.

  5. Click Send. The text message is sent, and appears in the Client Communications thread and on the pet's Timeline.

Important: Text messages do not support formatting - no bold, italics, headers, or tables. You can still paste links, such as a Payment Link, into the message.

🚨 Important: All text messages sent through Digitail are subject to Twilio's Messaging Policy - messages relating to CBD, for example, are not allowed. See Forbidden Message Categories in the US and Canada (Short Code, Toll-Free, and Long Code) for the full list. This policy applies to text messages, not to direct emails.


Other things you can do

Dictate a message with Tails AI Assistant

You can dictate a direct message instead of typing it, using the Dictate function from the Tails AI Assistant add-on. Dictation works for all four communication types - email, text message, phone log, and other interaction.

  1. Start a direct message as described above.

  2. Click Dictate in the message field.

  3. Speak your message, then stop the recording. The transcribed text appears in the message field, where you can edit it before sending.

Dictate control inside the client communication message field

Full detail is in Tails AI Dictation.

Use client communication templates

Templates let you save the wording you send most often, so Tails AI Assistant generates the message you actually want instead of a generic one. With templates you can:

  • Personalize communication - write templates that match how your clinic talks to clients

  • Save time - pick a template during a client interaction instead of retyping

  • Stay organized - add, edit, or remove templates from the template manager

Setting templates up is covered in Tails AI Assistant - Automate Client Communication.

Link a communication to a SOAP

Every client communication is already saved to the patient's Health Card. Linking one to a specific medical record (SOAP) is a separate step, and it is worth doing when the message belongs to a case: you can then review past conversations while you work that case, and include the message logs when you download or share a medical summary.

You can link a communication - email, text message, phone log, or other interaction - in two ways. Use the first when you are creating the communication, and the second when you are linking after the fact, linking several communications to the same SOAP at once, or linking a communication that covers more than one pet.

🆕 Note: Linking a SOAP directly from the Add Communication window is rolling out clinic by clinic. If you do not see the Record field yet, reach out to your Digitail contact - the Health Card method below works for everyone in the meantime.

Link a SOAP while you create the communication

  1. Open Add New → Communication from the Timeline or the patient side panel.

  2. Select the pet in the Pets field.

  3. Open the Record field next to Pets and pick the SOAP the message should be filed under. The dropdown lists that pet's records in the current clinic, open and closed, most recent first. Each option shows the record number, its visit types, and the date - for example #1234: Wellness Exam - 12 Aug 2026. Closed records are prefixed with Closed, and a record that does not have a number yet shows as Draft.

  4. Leave the field on No record if you do not want the message filed to a case. (Optional)

  5. Save the communication. The link is applied as soon as you save - there is no second step.

The Record field works the same way when you edit an existing communication, so you can set, change, or remove the link later. If you reply from inside a communication thread, your reply is filed under the same SOAP as the original message, so the whole conversation stays together on the case.

☝️ Note: A communication can be linked to one SOAP, and a SOAP belongs to one pet. The Record field is therefore only available when exactly one pet is selected on the communication. If you add a second pet, the field is disabled and any SOAP you picked is cleared. To link a communication that covers several pets, use the Health Card method below.

🔒 Note: The Record field appears only for team members with both the Edit Records and Manage Client Communications permissions.

Link a communication from the Health Card

You can also link communications from the patient's Health Card, using Associate communications. There are two routes.

From the communication:

  1. Open the patient's Health Card and go to the Timeline.

  2. Find the message in the Client Communications section.

  3. Edit the communication and pick the SOAP you want to link it to.

From the SOAP:

  1. Open the patient's Health Card and go to Timeline → Records.

  2. On a communication showing No records associated. Select one, click to select the SOAP it belongs to.

Note: The GIF below shows an earlier version of the Digitail interface. In the current interface, the Send Email, Send Text Message, Log Phone Call, and Log Other Interaction options are available from the dropdown menu next to the chat bubble icon.

Current interface: communication options in the dropdown next to the chat bubble icon

Linking a client communication to a medical record from the Health Card

Send one communication to several pets

Any communication type can be associated with several pets belonging to the same client. By default, the pet on the communication is the patient whose Health Card you started from, and you can add more pets or remove the current one. The communication appears on each of those pets' Timelines.

Pets field on a communication with two pets of the same client selected

Remember that a communication linked to a SOAP can only have one pet on it, so add extra pets only when you do not need the SOAP link.

To see every notification and logged communication for a client in one place, see Centralize all Client Notifications & Communication.

Receive and reply to Pet Parent email replies

When you send a direct email from Client Communications, the Pet Parent can reply to it, and their reply comes back into the same Client Communications conversation in Digitail. Nobody has to watch a separate clinic inbox or copy replies into the Health Card by hand.

🆕 Note: Replies are captured only for emails you send manually from Client Communications. System emails - appointment reminders, confirmations, vaccination notices, brochures, and similar - stay no-reply and cannot be replied to.

How replies appear

A Pet Parent's reply arrives instantly and is added under the original message in the same Client Communications thread, attributed to the Pet Parent. All replies sit together beneath the original message - one thread, no nested layers. When a new reply arrives, that conversation moves to the top of the Client Communications list so it is easy to spot, and the team member who sent the original email is notified according to their notification preferences.

Client Communications thread with a Pet Parent reply beneath the original email

Reply from inside Digitail

You can reply without leaving Digitail.

  1. Open the conversation in Client Communications.

  2. Type your response in the reply box.

  3. Click Send. Your reply is emailed to the Pet Parent and logged in the same thread, so any further replies keep threading in one place.

Reply box at the bottom of a Client Communications thread

☝️ Note: Three limits are worth knowing. Replies to mass or bulk emails are not captured. Only the text of a reply is saved - files a Pet Parent attaches to a reply are not captured in Digitail. And any team member who can send client communications can view and reply to a thread, not only the person who sent the original email.

Reply count on the SOAP

When a communication is linked to a SOAP, the record shows the original message plus a reply count - for example, Bella's blood results + 4 replies. Click through to the Client Communications thread to read the full conversation.

Medical record showing a linked communication with its reply count


Tips and best practices

  • Use formatting for anything long. Lists and bold text in an email make discharge instructions and multi-step aftercare much harder to misread than a single paragraph.

  • Link the communication to the SOAP while you are creating it. It takes one field at send time, versus finding the message again later.

  • Send from the case you are in. Starting from the pet's Timeline means the message is already attached to the right patient.

  • Keep text messages short and put detail in an email. Text messages have no formatting, so a link to a document or a Payment Link works better than a long explanation.

  • Save your repeat wording as a template. Post-op checks, results-are-in notes, and reminder nudges are usually the same message every time.

  • Check the thread before you call. A Pet Parent may already have replied by email, and the reply is in Client Communications, not only in the clinic inbox.


Frequently Asked Questions (FAQs)

Are emails automatically added to the patient's record?

Every direct email is saved automatically to the patient's Health Card, in the Client Communications section. Linking it to a specific medical record (SOAP) is a manual step - use the Record field on the communication, or link it from the Health Card.

Which emails can a Pet Parent reply to?

Pet Parents can reply only to emails you send manually from Client Communications. System emails - appointment reminders, confirmations, vaccination notices, and brochures - are no-reply. A brand-new email a Pet Parent sends you, one that is not a reply to an email you sent from Digitail, does not appear in Client Communications, even if they are an existing client.

Does email replying work with every email provider?

Yes, email replying works no matter which email service your clinic or the Pet Parent uses - Gmail, Outlook, Apple Mail, and others - and there is nothing to set up on your side.

How quickly does a Pet Parent's reply appear in Digitail?

A reply appears in Client Communications instantly.

Do replies still reach our clinic inbox?

Yes, a reply lands in both places at once: your clinic's normal email inbox, exactly as before, and Client Communications in Digitail. Digitail is added as a second destination and does not replace your inbox.

Why does the sender address show noreply@digitail.io even though the email is replyable?

That is expected. Every Digitail email uses noreply@digitail.io as its "From" address. For emails sent manually from Client Communications, Digitail also sets a "Reply-to" address automatically, and that is what routes the reply back into the conversation.

Can I format a text message the way I format an email?

No. Text messages sent from Client Communications are plain text - bold, italics, headers, and tables are not supported. You can still paste links, such as a Payment Link, into a text message.

What happens if my text message is too long?

A long text message is split into multiple segments when it is sent.

Can I link one communication to several SOAPs?

No. A communication can be linked to one SOAP, and a SOAP belongs to one pet. If a communication covers several pets, associate the communication with those pets and link it from the Health Card instead.

Linking requires both the Edit Records and Manage Client Communications permissions. Team members without both do not see the Record field on a communication.

Are attachments a Pet Parent sends us saved in Digitail?

No. Only the text of a Pet Parent's reply is saved in Client Communications. Any file they attach to a reply is not captured in Digitail - retrieve it from your clinic email inbox, where the reply also lands.

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