Understanding how many online appointments your clinic receives and how well your marketing campaigns are performing is crucial.
With our conversion tracking functionality, clinics can now track appointment requests made through the the public calendar.
Whether your clinic uses the public calendar embedded on your website or via a redirect to a full calendar page, Google Tag Manager (GTM) can be utilized to capture key metrics.
This guide will walk you through setting up conversion tracking, helping you gain valuable insights into your clinic's online appointment flow and marketing success.
Prerequisite for enabling conversion tracking - Setting up Google Tag Manager
Here is a step-by-step guide for setting up GTM.
Once you are done setting up GTM, or if you have already done this, please proceed to the next chapter of this article.
Depending on how you set up your calendar, you will configure your GTM differently.
The two different public calendar set-ups are:
"Simple" public calendar page ( the pet parent clicks on a button e.g. "Book now" and is redirected to your public calendar page -> e.g. https://vet.digitail.io/clinics/your-clinic-name)
Embedded public calendar (the pet parents sees the public calendar widget on your website, example below)
Full public calendar page
Important - add your GTM code "Google Tag Manager ID" field found in Admin>Clinic Profile.
Step by step guide for enabling conversion tracking 👇
Embedded public calendar
Embedding the public calendar is on option Digitail provides out of the box for clinics that want to keep their booking system within their website.
Step by step guide for enabling conversion tracking 👇
HTML code for Google Tag Manager (copy the code behind this link into your tag configuration modal in GTM). Demo video, 1:00 - 1:10.
Event Parameters that you can configure in GTM to be sent with your conversion event
(see how at 3:20 of the above videos)
service
staff
datetime_start
datetime_end
duration_in_minutes